Michelle and Alex

We grew up in the early 2000's, when no one really cared about actually reading the ingredients they ate. For the longest time it seems like that's been the norm, and big food companies have gotten away with putting ingredients in our food that should never have been there. Every time we had a craving, we always felt held back. Where is the balance?

The Creation

Michelle wanted something she couldn't find anywhere else, a salty sweet indulgence with real ingredients, so she let her passion for cooking come to life in her tiny apartment kitchen. After a lot of trial and error, with Alex and friends as her feedback, she created something - a dark chocolate bar with a gooey center made from organic medjool dates.

Our friends motivated us to try starting a business, and that's exactly what we did. Not knowing anything about what we were doing, we basically found ourselves in craft chocolate as we began to realize how important ingredients and ethics are to us. Craft chocolate emphasizes no additives and fair trade, so it just made sense. So yeah, now we're chocolatiers, and growing everyday!

Why Mild Addictions?

Mild because it's really not that serious, we just wanted to have more balance in our lives when it came to dessert, and addictions because we don't see anything wrong with a little indulgence, especially when it gives you something back nutritionally!

What’s Next?

After bringing Michelle's creation to over 60 stores with great feedback, we've outgrown our home kitchen and are now handcrafting chocolates from our very own private kitchen in LA. We're super excited to have a mini chocolate factory where we can make new and exciting creations for you in 2024 :)