Michelle & Alex

Why do we always have to compromise between health and taste? Isn't there a perfect balance out there?

Growing up in the late 90s and early 2000s, we were surrounded by lots of Reeces cups, Almond Joys, and Nutella. There was also Zebra Cakes, Cosmic Brownies and Swiss Rolls in all our of our friends' pantries, not to get too off topic. Alex's family actually worked at the Hershey factory, and Michelle just had an insane love for desserts (and still does).

As much as we truly loved these snacks for their taste, they always left us feeling less than our best, and as we got a bit older and started to prioritize our health, we still found ourselves frustrated by the lack of quality ingredients in store-bought snacks, leaving us longing for something delicious and wholesome.

The Creation

In 2021, Michelle's passion for creating desserts with natural ingredients led her to experiment in her tiny apartment kitchen. After a ton of trial and error, and with Alex and his roommate as her taste testers, she crafted something truly special - a dark chocolate bar with a gooey center made from organic Medjool dates.

Encouraged by friends and joined by Alex, the two dove into the world of craft chocolate, embracing a philosophy of no additives and fair trade. Today, they're proud chocolatiers dedicated to making indulgent treats that are as good for you as they are delicious.

Why Mild Addictions?

We believe in balance, especially with indulgences. Our name is a playful nod to this philosophy, with our commitment to creating desserts that satisfy cravings while providing real nutritional benefits.

What’s Next?

Our journey from a home kitchen to over 60 stores has been a whirlwind. Now, we're thrilled to be crafting chocolates in our own private kitchen in LA. Stay tuned for new and exciting creations from our mini chocolate factory in 2024!